Where does content knowledge actually come from?

Domain started as a single 3-day workshop in South Glengarry for a group of 8 people who were tired of content advice that stopped at vague generalities. The original sessions were blunt: here's a real piece of content, here's what's wrong with it, here's how to fix it.

That format stuck. Every workshop since has kept the same shape — small groups, real materials, specific feedback. Participants work through 14 to 18 structured exercises per session, not slides. The ratio of doing to listening is roughly 4 to 1.

Geography was always an obstacle. Travelling to a two-day workshop is easy to justify in theory and hard to schedule in practice. Moving online in 2020 wasn't a pivot — it was an overdue fix. Attendance consistency improved by roughly 60% once the location requirement disappeared.